At places where you can get coffee that have many franchises (hint) I will go in and get a coffee and sit at a table and use my cell phone while carefully placing a card or two on the table. It may seem like a waste of time BUT there is always the chance that the next person who sits down will need my services.
Classic example is last night I was at a large open deli as a friend and I were seeing another friend from high school for the first time in 40 years! It was great and we wanted a picture of the three of us but there was only the three of us so we had to find someone to take the picture. Not only that we each had our own camera. We saw a group of about 10 people close by and we approached them and three of them agreed to take our picture. When we got ready to leave I took out my business cards and put three down at the table and told the individuals who had taken the pictures “if you need my services just reference that you took my picture in (can’t say the name) Deli and I will give you a discount. The one girl snatched it up right away and said “I need this!”
I have learned all different approaches to get my business name out there besides just social media. Make sure to enlist your family and friends as they can be your biggest supporters. I know they take my cards and put them up wherever they can and wear my Resume Road shirt as a walking advertisement for me.
Whenever I get a chance I shamelessly promote Resume Road but then again isn’t that what it is all about?
Have a great evening!